Deceptive Beings
Immersive Installation · Projection Mapping

Deceptive Beings

DIR. AMAL ZEN

December 30, 2021

Deceptive Beings
00:00 / 00:00
Concept

When do we practice what we preach? When we follow, where do we reach? Deceptive Beings is an immersive projection-mapping installation exploring hypocrisy, blind obedience, and the manipulation of crowds. Inspired by A.K. Ramanujan's oral tale The Glass Pillar, the exhibition pairs 63 faceless masks with projection-mapped hypnotic visuals and a multi-voice gibberish soundscape.

The Guiding Questions

When do we practice what we preach?
When we follow, where do we reach?

Director Amal Zen
Role Concept | Direction | Installation Design | Sound Design | Projection Mapping
Duration 2 min 30 sec
Format Immersive Projection Mapping · Multi-Channel Spatial Soundscape · 1080p 16:9
Year December 30, 2021
Location Design Gallery, NID Ahmedabad
Tools & Technology Final Cut Pro · Logic Pro · After Effects · Photoshop · Illustrator · Procreate
Context & Concept

When do we practice what we preach? When we follow, where do we reach?

These questions formed the basis of Deceptive Beings, a contemporary take on the contradiction between belief, behavior, and the manipulation of crowds. The exhibition explored universal themes: hypocrisy, blind obedience, power, and the erasure of individual identity in mass behavior. It deliberately avoided any identifiable spoken language or regional context, opting instead for an eerie gibberish soundscape and genderless, ageless visuals to keep the message universal. A stark black-and-white palette stripped away decorative distraction, focusing the viewer entirely on moral duplicity.

Brainstorming Sticky Notes Converging on Hypocrites
A.K. Ramanujan's The Glass Pillar Oral Tale

The narrative foundation drew from A.K. Ramanujan’s oral tale The Glass Pillar, where a pious moral preacher terrifies his congregation with visions of a red-hot needle-thin pillar in hell awaiting sinners, only to visit his mistress in secret that very evening, declaring that millions of sinners have enlarged the hole so wide that even elephants can pass unharmed.

Design Process

Translating this moral contradiction into physical space involved masks, multi-channel projection, and rhythmic repetition. The visual vocabulary evolved through several iterative layers:

  • A grid of 63 faceless masks: Handcrafted using papier-mâché over balloons, each mask is deliberately smooth and devoid of individual features, embodying the anonymous mass.
  • Blinking eyes projection-mapped onto each mask: Programmed in After Effects, synchronizing forced gaze and collective surveillance across the entire wall.
  • Black ink dripping across the white shells: Symbolic of corrupting doctrine and the slow imposition of an authoritarian identity.
  • A silhouetted figure growing in scale: Animated with interior hypnotic spirals, representing charismatic manipulation taking over the collective conscience.
Initial Balloon Papier-Mâché Material Test
Projection Alignment Test on Design Gallery Wall

The sound design utilized four distinct gibberish vocal personas performed by Saurav Syam: an impassioned dictator mimicking historical speeches, a solemn religious figure echoed by a responsive chorus, a polished politician full of false conviction, and a distorted synthetic voice evoking anonymous online networks. These audio layers were punctuated with sharp projector slide-advance clicks, creating an atmosphere oscillating between hypnotic stillness and abrupt tension.

Execution

The exhibition occupied the Design Gallery at NID Ahmedabad on December 30–31, 2021. Visitors encountered the curatorial note at the entrance before navigating a dimly lit, intentionally constricting corridor formed by large softboard partitions designed to induce spatial claustrophobia.

Visitor Viewing Spiral Eyes Projection
Visitor Documenting Projected Ink Drops
Close-up of 3D Papier-Mâché Mask Texture

At the corridor’s terminus, viewers entered a darkened room where the 63 masks glowed under high-contrast projection mapping. The loop cycled through stillness, rhythmic blinking, expanding spirals, and cascading black ink, compelling audiences to experience the visceral psychology of mass persuasion firsthand.

Reflection

Deceptive Beings represented a pivotal point where cinema, spatial design, sound architecture, and physical making converged into a single public installation. It proved how visceral abstraction can communicate far more forcefully than literal narrative—showing that the physical arrangement of a space, paired with tactile textures and sensory disorientation, can directly alter how an audience feels and questions authority.

Screenings & Awards
Design Gallery, NID Ahmedabad (Ahmedabad, Gujarat, India)
Course Exhibition & Public Installation 2021
Official Poster
Deceptive Beings Official Poster
Production Stills
12 frames · click to enlarge
Deceptive Beings — still 1
Deceptive Beings — still 2
Deceptive Beings — still 3
Deceptive Beings — still 4
Deceptive Beings — still 5
Deceptive Beings — still 6
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Full Credits
Concept, Direction, Installation & Sound

Amal Zen

Faculty Mentor

Dr. Shilpa Das

VoiceOver

Saurav Syam

Documentation

Lakshmi Vidyasagar

Special Thanks

Dr. Shilpa Das · Hitesh Chaurasia · Jonak Das · Purandar Datta · Tarun Deep Girdher

Mask & Production

Akash S · Aman Jain · Amritha Varshini · Arjun PS · Aryan Rashpa · Avani Samaga · Javed Ali · Jayasri Sridhar · Karthika Viju · Kumar Yashvardhan · KVSS Varshini · Kriti Kumar · Laishram Henthoiba · Lakshmi Vidyasagar · Manjusha · Medha Bhagwat · Meenakshi Ayyappan · Mohammed Razin · Namya Chadha · Pankti Bhavin Gala · Pranav Holla · Sameeksha Rohatgi · Sara · Saurav Syam · Sruthi Arunkumar · Sooraj · T.J. Joel

Acknowledgments

Rahul Patel · Shambhu Paswan · Subhendu Parida · Jagdish Chauhan · Jayesh Vaghela · Shailendra Goraiya · Chirag Solanki · Meena Shah · Himanshu · Ajay · Balwant Bhai · Dinesh Bhai · Kapil Bhai · Exhibition Studio · Foundation Studio

"When do we practice what we preach? When we follow, where do we reach?"

— Amal Zen, Exhibition's Guiding Inquiry

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