msinimefoce: Reverse the Crisis
Conceptual Short · Reversed Narrative

msinimefoce: Reverse the Crisis

DIR. JAYASRI SRIDHAR

2021

Synopsis

A 1-minute 46-second conceptual advocacy short exploring ecofeminism and UN SDG 12 (Responsible Consumption and Production) through symbolic performance, retrograde motion, and reversed audio. Directed by Jayasri Sridhar and shot by Amal Zen at NID Ahmedabad, the film uses stark allegorical staging—shattered terracotta vessels reconstituting from red pigment and formal figures bearing water pots—to imagine reversing ecological degradation back to conscious origin.

Director Jayasri Sridhar
Role Director of Photography | Cinematographer
Guide Dr. Shilpa Das
Course Design Project Unit - I (DP-I) · NID Ahmedabad
Duration 1 min 46 sec
Format Digital Conceptual Short · Reversed Timeline · 16:9
Year 2021
Location Ahmedabad, India
Symbolic Staging & Retrograde Motion

The film’s title, msinimefoce, spells “ecofeminism” backwards, establishing the work’s governing principle: running time in reverse to question extractive patriarchal structures under UN SDG 12 (Responsible Consumption and Production).

The visual design is deliberately abstract and performative rather than realistic. Framing and blocking were choreographed specifically for retrograde motion. Terracotta pots shattering into violent splatters of crimson pigment across parched ground pull themselves back into unbroken vessels in reverse. Men in dark formal suits carrying earthenware matkas against empty skies, and blue crystal beads poured into hands adorned with red glass bangles, were staged with rigid, measured cadence so the backward motion feels sculptural and intentional.

Reversed Audio & Graphic Contrast

The temporal rewind extends equally to the soundtrack. The audio was reversed so acoustic attacks and decays are inverted—ambient sounds, breathing, and impacts swell mysteriously into sudden cuts rather than decaying naturally, creating an unsettling sonic momentum that matches the visual reconstitution on screen.

Visually, the film relies on extreme graphic minimalism. Actions are isolated against featureless daylight skies and stark, high-key white backgrounds, removing environmental clutter to foreground high-contrast symbolic materials: raw clay, deep red pigment, reflective water, and young green saplings.

Screenings & Awards
Student World Impact Film Festival
Honourable Mention 2022
Miami 4 Social Change Youth Film Festival
Semifinalist 2022
TimeLine Film Festival
Nominee 2022
FLM FWD Environmental Festival (Rhode Island, USA)
Official Selection 2023
FilmOneFest (New Jersey, USA)
Official Selection 2022
Festival Internacional de Cinema Escolar de Alvorada
Official Selection 2022
Femifilms (Barcelona, Spain)
Official Selection 2022
Official Poster
msinimefoce: Reverse the Crisis Official Poster
Production Stills
8 frames · click to enlarge
msinimefoce: Reverse the Crisis — still 1
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Full Credits
Script, Direction & Editing

Jayasri Sridhar

Cinematography

Amal Zen

Faculty Guide

Dr. Shilpa Das

Production

Namya Chadha, Lakshmi Vidyasagar

Cast

Niru, Anshu Toppo, Cyril Mathew, Yash Baviskar, Isal Shukla, Harini S, Riya Waykar, Dharini Padh, Adarsh Aryan

Technical Guidance

Rahul Patel, Meena Shah, Subhendu Parida, Shailendra Goraiya

Technical Assistance

Shambhu Paswan, Jagdish Chauhan, Jayesh Vaghela, Chirag Solanki

Institution

National Institute of Design (NID), Ahmedabad © 2021

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The Song of the Strangled Sparrow

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Responsible Consumption and Production | Lakshmi

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