Public Service Announcement · Social Commentary
Responsible Consumption and Production | Amal Zen
DIR. AMAL ZEN
WRITER | DIRECTOR | CINEMATOGRAPHER | EDITOR | SOUND DESIGNER
2021 — Live Action PSA · 2.37:1 Widescreen
2021
00:00 / 00:00
Synopsis
A satirical public service announcement on the absurdity of tech consumerism—taking on debt for an upgrade you don't need and can't afford.
Director Amal Zen
Role Writer | Director | Cinematographer | Editor | Sound Designer
Guide Hitesh Chaurasia
Course Design Project 1 · Film & Video Communication
Duration 1 min 20 sec
Format Live Action PSA · 2.37:1 Widescreen
Year 2021
Concept
A satirical public service announcement on the absurdity of modern consumerism—taking on debt through EMI for an upgrade you don’t need and can’t afford, just to chase the excitement of a new launch.
Created for Design Project 1 at NID under faculty guide Hitesh Chaurasia, addressing UN Sustainable Development Goal 12 (Responsible Consumption and Production).
Production Stills
7 frames · click to enlarge
Full Credits
Concept & Direction
Amal Zen
Faculty Guide
Hitesh Chaurasia
Cinematography & Lighting
Amal Zen
Editing & Sound Design
Amal Zen
"Your next upgrade, at what cost?"
— Guiding Tagline